PHILIP GOMES
Lead Product Designer
Trusted by leading Companies
Case studies
Category and department pages
PETS AT HOME
Pets at Homes department, category and sub-category pages are viewed millions of times each year across web and APP. These pages give customers enhanced navigation, further context and a space to showcase campaigns, product ranges, brands, offers and advice.
My objective was to re-evaluate and re-design these pages, keeping the customer and business goals at the forefront of any decision making whilst walking stakeholders through the user centred process.
When I design, I work very hard to make the experience feel like there's a human on the other end, not a computer
Aaron walter
"Phil's approach to user research was always thorough and meticulous, he was able to quickly identify pain points and opportunities for improvement within our products."
Richard Sellars - Senior Developer
Online account
Yorkshire Water
Yorkshire Water, serve over 5,000,000 customers, my objective centred around redesigning the online account with a user-centric approach and supporting Yorkshire Waters vision of expanding the online customer service offering. Upholding and developing our established pattern library, grounded in thorough user research that overall aims to guarantee a design that resonates with user expectations.
By diving deeper into the desires and requirements we aimed to immediately improve the online account experience, placing user needs at the forefront of our enhancements and future developments.
Switch & Save
Premier Farnell
Handling a vast inventory of over 950,000 products, Premier Farnell caters to a diverse range of customers, each with unique preferences and requirements. In my capacity, I took on the responsibility of not only reassessing the current "Switch and Save" feature but also instilling a user-centered design mindset within the team. This approach involved incorporating a deeper understanding of user needs and behaviors into our processes.
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I facilitated the collection of valuable customer feedback to gain insights into their experiences and expectations. This collaboration allowed us to present comprehensive findings to stakeholders, reinforcing the significance of aligning our design choices with the actual needs and preferences of our diverse customer base. Through this user-centric approach, we aimed to refine the "Switch and Save" feature in a manner that genuinely addresses the varying needs of our users.
Phil's knowledge of UX processes and best practices is second to none. His prototyping skills are legendary, bringing complex designs to life with precision and accuracy
Matthew Sellers - Senior UI Designer
"Phil has solid user interface and web skills with a strong ownership and drive for user experience best practices"
Kasup De Silva - Website Manager
White label - Contact Us
Eclipse Legal
The existing form is facing challenges in conversion rates and has exhibited deficiencies in crucial accessibility areas, prompting the need for a re-evaluation. Specifically, we've been tasked with refreshing and white-labeling a personal injury and conveyancing form. Notably, the brief originated solely from internal business objectives without explicit identification of customer pain points or potential enhancements.
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Despite the temptation to initiate a complete overhaul based on internal perspectives, we are committed to adhering to a user-centered design approach. This methodology will involve prioritising the needs and experiences of the end-users. Our focus will be on understanding the problems faced by customers and exploring enhancements that directly address their challenges. This approach ensures that any modifications or updates to the form are driven by real user needs, ultimately leading to a more effective and user-friendly solution.
Featured Case study
A brief look at how we investigated an increase inbound calls into the Yorkshire Water call centre and successfully identified and lowered call volumes.
